South Africans this morning vandalized H&M shops in protest of the ”monkey” H&M advert. Members of a youth-oriented political movement stormed H&M stores across the country.
Dressed in the party’s signature red, members of the Julius Malema-led Economic Freedom Fighters protested the H&M advertisement featuring a black boy wearing a hoodie with the words, “coolest monkey in the jungle.” The image, featured in the Swedish retailer’s UK site, caused an international uproar.
Groups of protesters went to various H&M stores across the country, including several malls in Johannesburg, in the capital Pretoria, and in the northern Limpopo province.
Watch videos from the protest below